The internet is a complicated place, and navigating through the world of online marketing can be frustrating. If you have a website, is it working for you? And by for, we mean is it optimized to it’s full potential so it generates leads? Your answer is probably one of the following: Yes but not enough leads, No but I want more leads, or I have no idea. What now?
A good audit of your website lets you see deep down to the nitty gritty. As Megan Baker wrote in this article on worldweb, it “will give you a full picture of the effectiveness of your website. It will show you where and how you can optimize your website to boost targeted traffic and where you’re on the right track.” Essentially, it will do these 4 things:
When you get a report on your website, there are certain things you want to look for to make sure you’re getting the information you need to improve your website’s performace. The most important points to look for include:
Simply put, the internet will never stop changing. Best practices for websites are constantly changing, which means is the ability for your customers to find you online. Google’s search algorithm is always being adjusted; in fact just recently we saw one of their biggest updates recently with mobile websites, if you haven’t heard about it yet, click here to read about it now. With that in mind, your website needs to keep up with all of these changes – track it’s progress with website reports.
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