It may not be the one you thought it was, though. Marketing automation isn't simply about creating email series or capturing customer information.
That's part of the process, of course. But it's also about developing a sound email marketing strategy. Segmenting your leads based on their behaviors so you can lead them through your sales funnel. And reaching out to those leads—across all channels—in a way that makes sense for your business to help you close more deals.
If you’re looking for tactical email marketing services, you’re in the wrong place. But if you’d like assistance with strategically sound marketing automation—that, yes, integrates with your website—Friday Marketing can help.
Your best opportunities to provide warm leads
By sending offers only to those most likely to buy
For your best leads
Based on their website and email behaviors
Happier leads because you’ve only been sending them the kinds of content they want to see. (Did you know? Low-quality, irrelevant content is the #1 reason qualified leads leave email lists.)
Your sales team will be informed on what interests leads instead of them having to guess. So, they’ll enjoy better conversations with warmer prospects and achieve higher close rates.
Take ahold of the opportunity to build relationships with your top buyers—and sell more. That’s the power of marketing automation and Friday Marketing.
If you’d like to talk more about how marketing automation can increase your company’s ROI, click the button below to schedule a time to talk or call 916-608-8913.
We were a start-up company spending our investors money. Thus, initially we were looking for great help but we also needed a good value. Debra and her crew took care of us back then and have grown along with us over the last few years. Friday Marketing offers a very wide variety of services that we have dipped into as we needed marketing and support. Additionally, they have done a great job both creating, managing and keeping our website current. With the timely and careful service we receive from them, we really view Friday Marketing as a valuable extension of our own staff.
Friday Marketing has helped us with marketing strategy, Web, digital, SEO, and e-mail marketing. The depth of knowledge, efficient execution, and results that Friday Marketing have has helped us to achieve have been immensely valuable to our company. SEO is incredibly difficult new companies entering a crowded marketplace, yet with their expert guidance, we have jumped in rankings and are now on page one in one of our top categories! Our Website, digital advertising, and email marketing program continues to deliver a large number of high-quality leads. We highly recommend the Friday Marketing team to anyone looking to scale their business.
Working with Friday Marketing has been a wonderful experience. With other agencies, it would have been easy to select a simple operation and have a website up and running in a matter of days but they don't work like that. They will not move forward without creating a strategy for getting your business the web traffic you are seeking. They do a series of strategy sessions that very few companies would ever consider doing, or taking the time to work with you on. This complete strategy analysis provides a customized framework for your business. I would not trust anyone else with my design and marketing content. This has transformed our business and Friday Marketing is second to none!