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4 Ways Blogging Can Help Increase Sales

May 22, 2015
4 Ways Blogging Can Help Increase Sales

You've probably heard that blog writing is a great way to grow your business and skyrocket your sales. Have you started yet? If not, keep reading and find out what you’re missing out on:

1. Increase Credibility

The first step in the buying process is building trust. When you have a blog that demonstrates that you know what you’re talking about, and when your blog writing shows your customers that your business is there to solve their problems, they will be more likely to build trust with you and want to do business with you.

2. Showcase Products and Services

Publishing regular blog posts about your services, and especially about new services, is a great way to let your potential customers know what you really do and what you can provide. Your posts include:

  • Latest product or service release
  • Product or services feature highlight
  • Product how-to instructions, include a video or infographic
  • Frequently asked questions about your products and services

3. Grow Your Email List

The best way to leverage your online business is to grow your email list. Blog writing helps you grow your list by providing valuable information to readers and giving them a chance to learn more by signing up for a newsletter or a free gift. Once someone is on your list, you have the chance to build trust and to get them interested in buying from you. Having people sign up for your emails through your blog is also a great way to nurture leads – you already know they’re interested.

4. Connect With Your Customers

Blog writing is a social experience. It gives you opportunities to connect with customers through comments, social media, and more. When you connect with your customers, you can learn what they are thinking about your business and your products, and you can improve their user experience. You can also leverage the power of social sharing to really make an impact on your bottom line.

Now, are you ready to add blog writing to your marketing plan? It will help you increase your sales by building credibility, you can showcase your products and services, build your email list, and let you connect with customers on a social level. If you haven’t started blogging yet, it’s never too late. Keep up the momentum, post at least once per week, and start reaping the benefits.

Do you want to use blog writing to build your business?

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