In marketing, a "lead magnet" is a magnet that attracts sales leads by presenting, for example, a free offer in exchange for a potential customer’s information - phone numbers, email addresses, names, etc. Here are three tips for using lead magnets effectively when looking to expand your email list.
If people need to sit through a lengthy drip campaign or don’t see immediate value, they will become less interested in what you have to sell them—and they’ll probably unsubscribe. To respect their time and willingness to give you their personal information, your valuable offer should be delivered to them immediately prior to them signing up. This should be followed by an email campaign that provides ongoing value through tips, recent blog posts, or even current offers and coupons.
There’s no need to write a lot of copy to explain all of the benefits that your offer will bestow upon the person viewing your offer. If they've made it to your landing page, they’re already interested. Write a quick summary of your offer, literally just a few words, and have a newsletter sign up form to fill out. That’s it. By writing copy and designing your landing page from the visitor’s perspective, you can vastly improve your conversion rate for visitors on your page.
You could give away free Amazon gift cards to people who sign up for your e-mail list, but do you think they’ll care once they've got their card and spent it? Not likely. You want people who are interested in what you have to offer them, and more importantly, interested in becoming customers. Provide valuable information or tools for that email address and name and your future customers will thank you. But, make sure that your offer is aligned with the interests of your customers and business arena.
By implementing these 3 techniques into your lead magnet program, you will see remarkable results in your email marketing strategy. If you’d like to learn more about what a lead magnet can do for your email marketing, contact us today.
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