Whatever you call it, online advertising can be the key to your success—or a one-way ticket to failure. We don’t mean to suggest that every ad campaign is a guaranteed winner. But when you start with strategy, your online ads will have a much better chance of generating a healthy ROI.
And yes—you may have heard that only a small percentage of web searchers ever click on ads. That’s true, but here’s the catch… Those who do click on online ads are much more likely to buy—either from you or a competitor.
Our process at Friday Marketing relies heavily on strategy. It forms the backbone of everything we do—so it’s no surprise that our approach to online ads is highly strategic, as well.
Because we know that the key to a successful campaign is offering something of high value that solves customer problems. (Most often solution-oriented content that’s compelling enough that someone would exchange their contact information for it.)
In order to determine what those problems and solutions are and create content around them, a research-backed strategy is essential.
We’ll also help you optimize your budget so you can reach as many of your ideal buyers as possible, manage what you pay per ad, and even optimize your landing pages.
Done right, they can be a valuable and profitable part of your larger online marketing strategy. Trust Friday Marketing to keep you on the right side of the online ad equation. If you’d like to talk more about how to get your online ad strategy working, click the button below to schedule a time to talk or call 916-608-8913.
We were a start-up company spending our investors money. Thus, initially we were looking for great help but we also needed a good value. Debra and her crew took care of us back then and have grown along with us over the last few years. Friday Marketing offers a very wide variety of services that we have dipped into as we needed marketing and support. Additionally, they have done a great job both creating, managing and keeping our website current. With the timely and careful service we receive from them, we really view Friday Marketing as a valuable extension of our own staff.
Friday Marketing has helped us with marketing strategy, Web, digital, SEO, and e-mail marketing. The depth of knowledge, efficient execution, and results that Friday Marketing have has helped us to achieve have been immensely valuable to our company. SEO is incredibly difficult new companies entering a crowded marketplace, yet with their expert guidance, we have jumped in rankings and are now on page one in one of our top categories! Our Website, digital advertising, and email marketing program continues to deliver a large number of high-quality leads. We highly recommend the Friday Marketing team to anyone looking to scale their business.
Working with Friday Marketing has been a wonderful experience. With other agencies, it would have been easy to select a simple operation and have a website up and running in a matter of days but they don't work like that. They will not move forward without creating a strategy for getting your business the web traffic you are seeking. They do a series of strategy sessions that very few companies would ever consider doing, or taking the time to work with you on. This complete strategy analysis provides a customized framework for your business. I would not trust anyone else with my design and marketing content. This has transformed our business and Friday Marketing is second to none!