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Spencer Building Maintenance Case Study

February 6, 2015
Spencer Building Maintenance Case Study

Friday Marketing recently launched a new website for Spencer Building Maintenance, a commercial cleaning service that serves many companies across Northern California. When we began work with Spencer Building Maintenance, they were looking for an updated look and a more professional website. Spencer Building Maintenance’s new website can be viewed Here.

The first step with Spencer Building Maintenance was updating their logo. We provided them with many different options, from logos similar to their old logo and logos that went in a completely different direction. They decided to go with what is their current logo, which can be viewed Here. This logo revitalized the branding for Spencer Building Maintenance by using brighter colors and utilizing white space in a much different, and more open way. After designing their logo and business cards, we moved to their website design.

The main focus for Spencer Building Maintenance was having a well designed and professional looking website for their current and prospective clients to view—and that is mobile friendly. When designing their website, we utilized the colors of their new logo. This gave their website a modern and professional feel which was exactly what they were looking for. It was also important that all of their services provided could be found and understood easily—so, we reviewed the content of the old website with them and helped to freshen it up.

Overall, Spencer Building Maintenance’s main goal was to look professional online. In addition, we wanted to make sure their client testimonials were easy to find and that people can get into contact with them easily. With an industry like building maintenance services, building trust is important as many property managers have probably dealt with unfavorable circumstances with previous companies. Prospects can find previous customers’ experiences and send a message using their contact form to find out more information.

If you’d like to learn more about the rebranding process for Spencer Building Maintenance and what it could involve for your business, contact us today.

Want to talk more about how we can help you? Click the button below to book a time to talk with us, or give us a call at 916.608.8913

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