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Online Marketing Strategies: Creating Systems to Generate Customers - Part 2

August 4, 2014
Online Marketing Strategies: Creating Systems to Generate Customers - Part 2

Generate More Customers for Your Business With Online Marketing Systems

When it comes to blogging, it’s not only important to write posts often but to also share those posts. Did you know that blog posts shared on Facebook and Twitter get 149% more inbound links than those that are not shared? Make sure your posts get in front of your customers—it’s easy and effective.

Social media is one of the main hubs of great online marketing systems. 78% of small businesses attract new customers through social media, is your business part of that 78%? Make sure you provide links to your social media profiles on your website, in emails, in business listings, and on other social media sites.

Videos are the latest growing trend in online marketing. Your website is 50 times more likely to appear on the first page of search engine results if it has a video. Sharing your videos on blogs, social media, in business listings, and in email marketing will increase traffic to your website.

Email marketing is a great way to consistently communicate with your customers and prospects. Integrating videos into your email marketing is even better because click-through rates increase 2-3 times. Your email marketing should also include links to your social media profiles and a link to your blog.

Online business listings in directories are another great place to help drive traffic to your website. Think of directories as a phone book and the listings are the numbers inside. For example, Yelp is a directory and your Yelp page is the listing. Your business can add information, images, videos, promotions, and links to social media to help grow your business.

With all of these things working together, your business creates a fully integrated, spiderweb-like online marketing system that will help generate more customers.

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