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Branding Strategies: Generate More Customers - Part 1

June 20, 2014
Branding Strategies: Generate More Customers - Part 1

Do you know what your company brand is?

Your brand is your logo, business card, website, social media posts, how you dress, and even your customer service. It’s everything customers experience when they interact with your business.

How do you want your customers to feel when they come into contact with your brand?

In this video, we are going to talk about sending the right message using color, shapes, and graphics.

The use of color is one of the most powerful elements of your brand. Bright colors such as red, orange and yellow can create the sensation of energy and urgency. Cool colors such as blue and green can create the sensation of trust and security. In this design, we have used a cool color such as blue.

Are the shapes in your brand dynamic and do they portray energy, growth, and innovation, or are they stable portraying trust and security?

Do you know if your brand’s images are creating the right impression? Your company’s images should be consistent and professional in all your marketing material. This should include photos of you and your staff members, products, services, and any graphics.

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